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Pundit Media
Founding design leadership for Pundit Media
Pundit Media had been working on a product concept to help marketers amplify earned media coverage through intelligent boosting. The founding team had a vision but needed to validate their core offering and identify optimal market positioning before launch. With competitive pressure and limited runway, they needed to move quickly from concept to validated direction without the typical 6-12 month development cycle.
I served as lead designer and sprint facilitator for an intensive 4-week engagement comprising two full design sprints. Beyond facilitating workshops with the founding team, I designed all prototypes, recruited and conducted user testing sessions, and synthesized findings into actionable product recommendations.
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