BACK
ARINA Live
Building a Complete Fitness Platform
ARINA Live is a fitness platform bringing interactive training experiences online, empowering trainers to grow their businesses virtually or in-person while giving clients access to their favorite instructors from anywhere. When the pandemic accelerated the industry's shift to digital, ARINA had an initial product generating community interest, but the founding team needed help realizing the full potential of their vision; creating a platform that could truly support both trainers and clients end-to-end.

I served as lead designer for the engagement, working embedded with the ARINA Live founding and development teams. I facilitated design sprint workshops, created the visual design system and brand direction, designed experiences across both web and native mobile platforms, and coached junior designers throughout the process.





BACK